Over the course of the mentoring sessions Joe has helped Chris, from Amberley Youth Club, to set up an online business called ‘Ordini Official’, a premium unisex fashion brand for all ages at affordable prices.
Sharing his years of experience in managing a business, Joe has introduced Chris to our supply chain partner who has helped to design and create new merchandise for him, as well as a Website Developer to help market the new products. Ordini Official are currently selling jumpers, t-shirts, hats, and tracksuits and are working on new products.
Chris has also been working with Axis’ Paul Smart, Director of Marketing & Communications, to best strategise the promotion of Ordini Official through social media and other websites.
Joe’s sessions with Chris have provided an opportunity to evaluate the objectives of Ordini Official, as well as pinpointing any gaps in the business model, and regular progress checks on goals and building motivation.
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